Lengow and Bazaarvoice combine product feeds with user generated content
Lengow have signed a partnership with Bazaarvoice to help their current and future clients improve their online visibility and grow sales. One of the first companies to benefit from the new partnership is European electronics giant, Pixmania.
Each month, more than 700 million people view and share their opinions, questions, and experiences about tens of millions of products in the Bazaarvoice network. The company’s technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.
As a company that helps thousands of ecommerce sites around the world optimize their product catalogue feeds to be found by more shoppers, Lengow will now optimize the integration of the product catalogs of Bazaarvoice clients and as a result simplify the integration of the solution.
Bazaarvoice Partnerships Director Camille Dauvergne explains: “We meet a lot of merchants facing challenges regarding distributing their product catalogue on different distribution channels, in contrast Lengow encounters retailers who need a solution like Bazaarvoice in order to harness authentic user generated content“.
Mickael Froger, Lengow’s CEO added “We are delighted to annonce this new partnership with Bazaarvoice, which will help our mutual customers to further optimise the visibility of their products. This rapid integration perfectly illustrates our commitment to enabling ecommerce players to respond quickly and effectively to the needs of consumers and thus increase their sales“.