Amazon opens new London Fashion Studio

By Chris Dawson July 24, 2015 - 11:41 am

Amazon have officially opened a new multi-million pound fashion photography studio in Shoreditch, London.

British actress and model Suki Waterhouse (pictured with Sergio Bucher, Vice President of Amazon Fashion Europe) attended the opening as the new brand ambassador of Amazon Fashion Europe for Autumn/Winter 2015.

The new Amazon Fashion Photography Studio is one of the largest of its kind in Europe. At 46,000 sq ft, it houses 22 individual photography bays, a large state of the art editorial suite, video editing facilities, a creative fashion library, and office space for Amazon’s growing team of fashion creatives.

The new Amazon Fashion Photography Studio is situated on Geffrye Street in Shoreditch, London. The building is leased from Transport for London, and has undergone six months of restoration to be transformed into studio space. 35 new permanent roles have been created at the studio and up to 75 will also be brought in to support seasonal demand.

Today’s opening comes as customers across Europe are increasingly choosing Amazon for their fashion shopping – Amazon revealed today that it has sold more than 30 million fashion products across Europe in the last quarter alone.

Our aim is to make Amazon the best place to buy fashion online,” said Sergio Bucher, “The opening of our new fashion studio, in the heart of one of the leading fashion capitals of the world, illustrates our ambitions. We are committed to providing a first class customer experience and our new studio will enable us to produce more than half a million images a year as our fashion business continues to grow.”

Fashion is one of Amazon’s fastest growing categories and its business is expanding rapidly across Europe with dedicated fashion stores on its UK, France, Italy and Spain websites. Last year Amazon added more than 100 new fashion brands to its offering. If you’re selling Fashion and aren’t listing on Amazon then now is a better time then ever to get started.

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