Xsellco Fusion: The answer to all your messages
Victor Corcoran has just joined fledgling ecommerce provider Xsellco as their new CEO. He shared some of his vision for the company with Tamebay as well as a look back at their first year of trading.
Xsellco now have three main offerings, Xsellco Repricer, Xsellco Fusion and their recent North American acquisition, ReplyManager. Whilst I called them a fledgling company, in truth they’re already growing at scale and boast more than 1,000 ecommerce online retailers already using their services.
The company has already had 6 new hires in the last couple of weeks and are recruiting for new staff to be based in both Ireland and the US over the course of the next year to more than double their current number of staff.
Victor was keen to tell me more about their Fusion product, which is a CRM message management tool, already fully integrated with marketplaces such as Amazon, eBay, Magento, and retailers own websites. They’ve also recently struck up an alliance with ChannelAdvisor.
Fusion is a tool to centralise all your customer contact into a single dashboard. All messages from all sources plus all order history/details of interaction with the relevant customers are available at your finger tips (including shipping and tracking info). Naturally when you reply through Fusion the reply is sent to the relevant marketplace so for instance Amazon will know that you’ve replied to messages in the requisite time-scale.
Xsellco recently added auto-translation of foreign language emails, this means for example that if you receive an email in German it’ll be automatically translated into English for you. When you respond to messages, both your English text and a copy of your answer translated in German will be sent.
With the school summer holidays fast approaching, Xsellco Fusion users will be pleased to hear that they’re about to launch Android and iOS apps in the next couple of weeks. Whilst you’ll no doubt be glad of some time off, even if you shut down sales for a week you’ll doubtless still receive messages that you need to respond to from past sales and the Fusion app will enable you to do this anywhere you can get a mobile signal or find a WiFi hotspot.
The Fusion app will even prioritise messages for you so that if for instance you have an Amazon message and only two hours left of Amazon’s 24 hour deadline to respond, that message will be flagged and at the top of your Fusion App to make sure it’s dealt with first.
If you’d like to try Xsellco Fusion ready for the release of their new App, they offer a free 14 day trial period. Prices then start from £49/month rising based on the number of support tickets raised by your customers each month.
It’s fantastic; I’ve been through the trial. It has a great UI, more so than their recently acquired Reply Manager.
However, it’s greatly let down by the pricing structure in my opinion. $49/month for Reply Manager, which has more functionality, versus £200/month for XSellco Fusion (based on the package the majority of mid-sized ecommerce companies would need).
Should they manage to price it more keenly, at say £100/month, I’ll be the first to sign up!