New: iContact Pro – Smart[er] Email Marketing

By Chris Dawson April 27, 2015 - 12:27 am

iContact ProAs email marketing becomes even more ingrained into the modern marketing eco-system, enhanced by social media and mobile technology, iContact have been working hard to develop a smarter, more evolved email marketing solution, now launched as iContact Pro, enabling their advanced users to deliver more sophisticated, more targeted, and more engaging email marketing campaigns.

The new iContact Pro service takes everything their clients love about email marketing with iContact and takes it to the next level including:

Landing Pages

With iContact Pro, there is no more waiting for your design team to launch new campaigns. Building your own landing pages is simple — just drag and drop the elements you need, publish your page, and link it to a campaign for immediate results. Building tailored landing pages is now as easy as creating your emails.

Advanced Email Segmentation

Advanced email segmentation enables you to target your subscribers with complete accuracy. Improve your campaigns with A/B testing to make sure your messages are resonating with your audience.

Workflow Automation

Tailor subscriber engagement with intuitive workflows, which enable you to target subscribers with the right content at the right time based on criteria like customer type, geography, and activity.

Lead Scoring

Don’t waste time and money for your sales team by ensuring they receive only quality leads. Contact the right leads at the right time by knowing who is qualified, and who needs further nurturing. Customize the scoring criteria and automatically qualify your leads, so you can engage sales activities with intelligence.

CRM Integration

CRM integration ensures all stakeholders across your enterprise are informed when an individual engages, or does not engage in a campaign.

Social Media Management

Schedule and publish your social media posts across multiple networks including Facebook, Twitter, LinkedIn, and Google+. According to Social Media Examiner 70% of marketers can expect to see lead generating benefits by spending as little as six hours per week on social media. With an estimated $15-billion being attributed to social media in 2015, the potential revenues available via social media are not to be overlooked.

To find out more about how iContact Pro can make you a smart[er] email marketer, request a demo today.

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