Lengow sets sights on international expansion in 2015
Since their creation five years ago, Lengow has not stopped growing. Currently more than 3,500 online retailers, in over 30 countries, use their feed management solution to optimise their sales (including L’Oréal, The North Face, inkClub, Nisbets, and Made.com).
Lengow has partnerships with over 1,800 distribution channels around the world (such as eBay, Amazon, Google Shopping, Criteo, etc), and after a successful 2014, Lengow have revealed their ambitions for 2015.
In 2014 Lengow signed nearly 500 new clients in the UK and abroad. Following the recent technical developments made to the Google Shopping channel, Lengow integrated a Google Shopping API to allow clients to manage Shopping Campaigns directly in Lengow, through connecting the solution with the Merchant Center. The launch of this new API was also accompanied by the publication of the whitepaper “Master Google Shopping campaigns to increase your sales!” which gives practical advice to emerchants wishing to embark on Google Shopping, as well as those already using it.
What’s coming to Lengow in 2015?
Lengow has several ambitions for 2015. Concerning the solution, the R&D team has been further strengthened, and soon a new version of the solution will be available: new design, new features, etc. The solution will enable its customers not only to improve their performance, including marketplace management, but will also facilitate the development of international campaigns. In addition, Lengow will offer new features that enable users to analyse the purchasing behaviour of their customers.
International development remains the spearhead of Lengow. The company, which already covers 30 countries, will continue its development in new high-potential markets, particularly in Asia. This expansion will enable Lengow to strengthen its position as a key player in the global ecommerce and as feed management leader.
To support this development, Lengow plans to hire 35 new employees in 2015, primarily in the following areas: sales, communication, and technical support.
If you’d like to find out more about Lengow and their Feed Management Solutions you can contact them on 0203 318 2631 or via their website.