Amazon started as online book store and has grown to be the worlds largest online retailer.
76% of customers would pay more for better customer service
This cute infographic from bqool examines customer service and what it might be worth to your company.
This is a USA survey. Big problem is it may influence the ebay UK hoop generating team.
I think there’s a big difference in “76% of customers WOULD pay more for better customer service” and “76% of customers SAY THEY WOULD pay more for better customer service”. When it comes down to the crunch most people just choose the cheapest option!
yup, its amazing how many people will take stuff like this at face value.
“76% of people say they would pay more for better service.
when presented with a choice, 100% of people bought the cheapest option without even asking about service.”
The quality of the answers generated by such surveys often depends on the quality of the question asked in the first place. I would expect that if the right question had been asked the answer would be that 100% say that with the huge fees that we pay already there really is no excuse for the garbage CS that we suffer from now.
You are spot on Danny boy. There are many large companies out there now that provide excellent service yet people will always go for the cheapest option.
How many of my buyers have paid more for a faster delivery service? Answer 0.2% or 1 in 500.
On the return process stat they claim “95% of customers”. What proportion of customers actually made a return? In my case it is 1 in 250 so the sample would be so small as to make the stat meaningless. But of course by headlining “95% of customers” you read it as “95% of all customers”.
Lies, damn lies, and statistics.