Try Amazon Dash

By Dan Wilson November 17, 2014 - 1:45 am

Amazon have launched a new invitation only service in the US called Amazon Dash.

It’s a device you can use in the home, that connects to your wifi and helps you generate your shopping lists on Amazon. You can scan barcodes and even speak into it to ensure that you don’t forget anything you need. You can check out the device below, click to embiggen.


The landing page for Dash breathlessly declares: “Every member of the family can use Dash to easily add items to your AmazonFresh shopping list. Keep it on your kitchen counter or hang it on the refrigerator. Did your kids just eat the last of the cereal? Conveniently refill and restock your home’s everyday essentials, and have fun doing it.”

I’m not sure letting the kids loose with such a device is all that beguiling but it’s clearly something that has utility. And is even more proof that Amazon continues to innovate and develop new shopping experiences. Check out the promo video below.

  • 3 years ago

    I assume in the states they have a deal with a large supermarket. Most likely Walmart. If thats the case it would be Asda here and it could be huge. The supermarkets will be fighting hard to be part of that I reckon.

  • 3 years ago

    While I find the idea interesting I must admit that I much prefer to buy my cereals and other groceries ‘face to face; in a Supermarket. However I can see such a device making shopping easy and ensuring that little or nothing that the family wants gets forgotten. Compare that with ebay. Everything that they introduce seems to be designed to make life far more difficult for both buyers and sellers.

  • Stuart
    3 years ago

    Interesting with all the shouting about online that for grocery in the UK it still only accounts for 4% of total spend, which is tiny considering all the fuss about it.

    I have to start to wonder with Amazon if they are possibly starting to spread themselves thin with all these different things. Just look at Tesco, M&S and other retailers that started to look away from their core and start doing lots of other things.

    The signs could be there with their recent figures showing growth is not as expected on the Marketplace side of the business.

    • Gary
      3 years ago

      Can’t imagine the French embracing online food shopping. The UK consumer is changing supermarket shopping habits dramatically (Asda call it a “shockwave”) and buying daily small volume for now rather than weekly large volume for later. For all the money being poured into online food retailing in the UK I sense it is a lost cause and unprofitable for those who offer it.

      Lidl and Aldi are opening up 1000 new UK stores over the next few years. Why would the consumer buy online when there will be a food retailer on every high street corner?

    • 3 years ago

      Isn’t it fascinating. When I was a little boy back in the 1950’s almost every house in Urban areas had a corner shop within little boys running distance. Those of us who lived at those times can remember often being told by Mother ‘Take some money(real money Pounds, Shillings and Pence not the modern scrap metal) and run to the shop for a pint of milk’ or whatever.

      Then the Supermarkets came along and the vast majority of the corner shops disappeared. The Original small Supermarkets were in turn replaced by Hypermarkets. Now it looks more and more as if we are going to get our small shops back again. This time with the names of German Companies above the door.

      With the very poor levels of fitness amongst little boys who spend most of their time playing games online I wonder if Mothers will be able to get the little boys to go and get the milk. Or will Mother find that it is far quicker and more reliable if she goes herself.

  • Steve
    3 years ago

    We have a post it note on the fridge. worked for the last 20 years without so much as a battery.

  • 3 years ago

    I love the message that if you’ve run out of milk at breakfast time you’ll be happy to order it online and wait until some time the following day (after another milkless breakfast has come and gone) for delivery.

    Think I’ll just run down to the shops instead…

  • northumbrian
    3 years ago

    we cant afford milk

  • Dave from Trumpton
    3 years ago

    This is just getting stupid. Making people lazy and dumb.

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