Rakuten celebrate Halloween at Southbank
If you’re in London this evening pop down to Southbank (Bernie Spain Gardens, SE1 9PP) where they’ll be launching the Rakuten Superbag, a quarter of a million pound giveaway.
If you’ve got children we hear that they’ll be well catered for, as well as Trick & treating, there’ll also be free film screenings of Disney’s Maleficent courtesy of Rakuten owned streaming TV company Wuaki.tv, as well as a ton of interactive stuff they can get to play with.
It’s great to see Rakuten kicking off some high profile events. Whilst Play.com was well known in the UK, Rakuten is unknown to most consumers. Visitors to Play.com are already being pointed to Rakuten, but they’ll need more than existing Play.com customers to make Rakuten.co.uk a success.
Halloween on London’s Southbank is a great start for Rakuten’s marketing and if you can’t make it tonight don’t worry… the fun will be going on all weekend so if you’re in London you can visit them on Saturday or Sunday and take the kids along too!
If you do get to visit drop us an email at Tamebay and let us know your first impressions of Rakuten and their Superbag event.
associating ourselves. with evil and frightening things that go bump in the night is not our idea of giving the right impression lol
Rakutin or waiki don’t exactly roll off the tongue do they. I call closure within 12 months.
Neither do Daihatsu, Hitachi, Isuzu, Kawasaki, Mitsubishi, Mizuno, Seiko, Suzuki, Toshiba and many other Japanese brands that have made their way into the UK (and I had to check the spelling of some of them!) and they’re just as hard to say, spell and remember as Rakuten. If the marketplace becomes a success the name isn’t that difficult.
But PLAY was already a success?!! What did Royalmail spend millions changing their name to?
*Play was a success as a retailer. Not sure about as a platform only. At least the NAME was a success!
Rakuten is a far greater success than Play ever was…. just not in the UK… but then none of the other massively successful Japanese companies was a success in the UK until they started promoting their selves ;-)
Yea, they make cars don’t they?