Amazon monetize lockers with adverts

By Dan Wilson October 15, 2014 - 1:00 am

amazon lockerStrolling back to the tube in London last night, I found these Amazon Lockers. If you click on the pic it will embiggen.

They’re in Hammersmith, just by the tube and also not far from Disney HQ.

Much has been said about the current and future potential of Click & Collect and lockers and these lockers said a lot to me. I just don’t believe that additional footfall is enough to justify a locker slab in a store or elsewhere.

However, when you plaster them with advertising you may just have a monetised ball game. And that’s why I took this snap. Part locker, part hoarding, part footfall. The locker economics start to make sense.

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