eBay Insights video: information is power
It’s clearly an immensely valuable tool that’s really going to be useful to those who are given access to it.
Check out the video below which does give a sense of how bloody powerful it will be… if eBay allow you to have it. It’s worth noting Amazon give access to similar tools gratis to all sellers.
As it stands, as we understand, eBay Insights is only currently available to retail sellers in the UK, managed accounts and those with Anchor Shops. In the era of Big Data, eBay are still suspicious cold warriors, sadly.
Information is power and this is powerful information for SMES and I’ve really got to question why eBay is being so shy about making this available to such a select, small cadre of sellers. Hopefully they will in time chill out.
Would you like it? How much would you pay?
Or rather shouldn’t it just be free to all business sellers?
We meet all the criteria to be able to use this tool yet are told we are still on a waiting list when trying to log in. Is anyone actually able to use this yet?
I have just logged in and have access.
Will have a deeper look into it later.
Could not find the login page at first, but after a search on google:
I have an Anchor shop.
The first thing that struck me was that my figures showed positive growth, Sales, Impressions, CTR and conversions, whilst my competitors all showing as down.
My active listings only changed by 1% (5800 listings)
We are TRS, we have no issues with Images, our prices are constant, therefore the only significant variable is where our listings are placed and that’s mainly down to “Best match”.
I make this point because in the past, sales were consistent, but in the past months its been massive peaks & troughs, with the troughs lasting longer than the peaks!!.
All our products are on both Ebay & Amazon, however Amazon outperforms ebay 2:1, with Amazon sales being consistent.