eBay UK Seller Release: Extended Christmas returns 2014

By Dan Wilson August 12, 2014 - 1:03 pm

This year sellers will be able to for items bought in November and December, should they choose.

Starting in September, sellers can start amending their listings so items bought between November 1st and December 31st can be returned by buyers up to the end of January. As eBay note: “This can help make their business more competitive around Christmas and encourages buyers to shop.”

For sellers using the eBay Premium Service, they will have to offer this extended returns window from November to continue receiving the benefits on those listings. It will be a mandatory condition.

And getting on and doing this isn’t going to be so easy. Sellers will have to add the extended returns on a listing level, not at an account level, using a bulk listing tool or amending listings.

eBay are keen to note the benefits of offering an extended returns period over Christmas:

• It encourages customers to buy from a seller with the confidence their items can be returned after Christmas.
• It provides extra visibility for listings through our marketing activities.
• It makes the business more competitive as most UK retailers offer an extended returns window around Christmas so buyers know that gifts bought from November can be returned until the end of January.

Point two makes us wonder whether there might be a Best Match bonus. But we can’t confirm that.

But it’s a classic eBay fudge. Even if sellers want to offer it, the means to do so are less than convenient (why not let a seller automatically offer it across the board if they wish?)

And it’s a bind for those sellers who want to offer that Premium Service too.

What do you reckon?

  • Richard
    3 years ago

    In my book it’s somewhere between blackmail and bullying sellers. Another perfect example of exactly why I won’t be expanding my business on eBay.

    • john
      3 years ago

      We no longer chase the xmas rush. We do not stock xmas specials(we used too). So does not effect us as badly as others.

      You could always stop selling over those periods. lol

      As for expanding, there is no way I will expand in such volatile market that ebay is today.

      Any excess profit we invest elsewhere, our ebay business gets enough re-investment to keep sales/stock/profit at same level.(easy to do as our mark-up is silly)

    • Richard
      3 years ago

      Last year I closed from 17th December – 2nd Jan on eBay, I will probably shut about the 10th or earlier this year. I’m in the same boat, silly mark up, so I don’t need to drive myself into the ground with eBay over Xmas. I’d rather concerntrate on the bigger bulk deals offline.

      Flogging youself silly over xmas with all the baggage on eBay isn’t worth it anymore, I’m not repeating last year, the amount of aggro went through the roof on eBay,sales however didn’t increase by the same factor.

  • Chris
    3 years ago

    So this only comes into play if you are ‘Top Rated/Premium Service’?

    Surely it would be worth NOT being top rated/premium for that period just to not have to accept the returns until January.

  • Richard
    3 years ago

    “So this only comes into play if you are ‘Top Rated/Premium Service’?”

    As far as I’m aware that is the case, hence my original comment. 😉

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