Book review: Shape up your business from

By Dan Wilson August 14, 2014 - 9:19 am

BookI’ve always been faintly intrigued by and how they operate. It comes from the Christmas before last when it was clear they were having a stellar seasonal selling month in November and December.

So I decided to get in touch because I wanted to write an article about them and how well Christmas was going. The PR Press person was quite adamant that they didn’t want more publicity because they’d had quite enough already. Weird.

And I didn’t hear from them until recently when they sent me a review copy of the company founders Sophie Cornish and Holly Tucker new book: Shape up your business.

A follow up to their first tome, this book looks at growing an established business rather than starting one from scratch.

It’s well organised into a 30 day review plan and there’s a bunch of useful advice and some of it’s quite unusual. There’s a section entirely dedicated to looking and feeling good for presentations that really is quite personal. The material about balancing career with family life, especially as a young mum, is interesting. The message is very clear: you’ve got to be really honest with yourself if you’re going to truly grow and develop your business.

And that reflects something the authors note in their introduction: this is very much a book written with women in mind. I’d go further and say this is a book very firmly targeted at women. And no bad thing.

  • James Gibson
    3 years ago

    I must admit I’m also intrigued by the idea of a author/blog writer, who writes about retail business while never having run a retail business, being asked to review a book by business women who aren’t writers.

    Maybe you should swap jobs for a while?

    (not really a dig at Dan, it’s pretty easy to run a business, I wouldn’t like to attempt writing a book)

    • 3 years ago

      You know, Patrick Moore has never been to Uranus. But that doesn’t mean he isn’t an expert on it.

      And I have, for ref, run and been involved in several online and retail businesses over the years.

      And I have written a book.

    • 3 years ago

      Isn’t Patrick Moore dead. I seem to remember a great outpouring of grief when he died a year or two ago?

Recent Comments

1 hour ago
alan paterson: @ The Bonsai Lady.........well, we are bickering on here but we are not all saying...
5 hours ago
alan paterson: @removaldog. You failed my challenge. I knew you couldn't say something positive about Ebay....... I rest...
8 hours ago
pdicko: Group search....hmmm, well, since the introduction sales have dived 50%. Coincidence or time of year.... It...
9 hours ago
Ross K: @ removaldog , i have to agree with Alan Patterson. You rant about how you...