How to build customer lifetime value in the digital age webinar – 16/7/14
According to recent Sitecore/Econsultancy research, over three quarters of brands place customer lifetime value (CLV) as a vital measure for their organisation, and nearly 9 in 10 brands believe delivering a great customer experience is essential to drive CLV.
On 16th July, Linus Gregoriadis, research director for Econsultancy and author of ‘Customer Lifetime Value Building loyalty and driving revenue in the digital age’, will discuss the key findings from the research report, including:
– Why CLV is growing in importance as a metric
– Which tools work to build CLV and what will help build CLV in the future
– Examining loyalty and brand switching across eleven vertical sectors
To bag a place at the webinar and find out more about the event, visit this page.