Share:
POST
TWEET
SHARE
SHARE
EMAIL

Dotmailer infographic examines ecommerce and email

By Dan Wilson July 8, 2014 - 9:14 am

This infographic from Dotmailer does a good job of explaining the relationship between email and ecommerce. So why do so few ecommerce SMEs keep a mailing list and use it?

Firstly, because it’s a faff and there are some unreliable providers out there. Secondly, it takes time to get results and build a worthwhile list. But I think we’ll see more effective email marketing in future from small online sellers.

The infographic makes the context quite clear: email is a marketing channel worthy of exploration. The case, in the first instance, is more compelling than social media.

image

Comments are closed.

Recent Comments

2 mins ago
Dom: Easiest way is put the other countries on holiday mode in Settings > Account Information...
2 hours ago
Vinny: Yes it is. You just need to word the email correctly. Loads of advice...
3 hours ago
David Brackin: The marketplace needs to make its value to the buyer and seller so clear that...
3 hours ago
james: " they could certainly improve the ebay message experience." yeah, by replacing it with a stamp...
3 hours ago
Gav: There isn't any question a buyer can't ask a seller through ebay messages, so do...