Vocus webinar: How retailers are using Social Media to manage PR and customer services and drive revenue

By Dan Wilson March 31, 2014 - 4:13 am

Online marketing firm Vocus will be holding a webinar this coming Tuesday.

Entitled “How Retailers Are Using Social Media to Manage PR and Customer Services and Drive Revenue” it will feature the Co-Founder and Editor-in-Chief of Internet Retailing Ian Jindal. Join in the fun at 3 p.m on Tuesday. More deets and how to register here.

During the event Ian Jindal will:

– Analyse the social presence of Internet Retailing’s Top 100 Retailers
– Present social media in stats: the key numbers on growth, reach, etc.
– Reveal engagement: a qualitative look at retailers’ social activity
– Finish with a 6-point list of social considerations

“Social media touches every stage of multichannel retail from the early influencing stages to aftersales service,” says Jindal. “Bringing transparency to buying (whether “liking” products on Facebook or re-tweeting unhappy reviews) as well as the fulfilment process, your social media channels are expected to react to stock queries, delivery times and returns issues. Even when in-store, consumers are sharing their buying experiences, both positive and negative, on social media.”

Full details here.

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