BrightonSEO Local SEO training workshops: April 23rd
BrightonSEO is back in April, with its usual varied line-up of SEO and search related seminars and workshops running alongside the one day conference at the Dome in Brighton.
One workshop that caught my eye was the Local Search event that will introduce marketers and SMEs to the benefits of local search engine marketing. The session will be led by Asher Baker of Render Positive. The blurb says the day will cover:
The Case For Local Search & A Very Brief History -Local search has grown up fast over the past few years, understand how it’s grown, and the potential of owning your area and reaching customers in their own backyard.
How To Verify Google+ Local Listings & Implement Best Practice
Local Website Optimisation – Asher will walk you through the most effective local optimisation tactics for your websites
How To Boost Your SERP Potential With Rich Snippets
How To Build Citations & Influence People – Long Term Off-Site Ranking Success (including): Citations, Links, Reviews &Social
The Future: Local & Mobile – With mobile traffic well on the way to overtake traditional desktop search, marketers are continually searching to deliver the best local, user-centric experience possible for those on the go.
I’m sure this will be a terrific event. I wrote a piece a couple of years ago for .Net magazine, which, whilst perhaps ever so slightly out of date, still hopefully espouses the basic what-to-do’s that should help the casual reader –
My top tip is content. Forget about link-bait and keywords. Content, content, content. And of course, a well appointed Google places placeholder!
Mark @ NetSeek