Amazon started as online book store and has grown to be the worlds largest online retailer.
Lush do battle with Amazon over fakes
Bath product company Lush has criticised online marketplace Amazon for not acting on its reports of fake, branded Lush products for sale on the site.
Over the course of three years, Amazon didn’t act to eradicate the trademark infringing items so Lush resorted to the courts who have found in their favour. Apparently Amazon intends to appeal the judgment.
Lush said: “When customers were on the Amazon site, they were unable to tell that our products are not sold on Amazon and therefore bought products believing them to have been Lush products when they were not. In just the same way that Amazon prides itself on being innovative, so do we.”
“We have built worldwide recognition in our trade marks and patented products so that our customers know when they are. We work hard to maintain our ethical integrity in all aspects of our business. Lush is our house mark and our business is dependent upon it. We will always protect our name.”
And Lush have also indulged in a little mischief which warms the cockles. They have trademarked the name Christopher North, who happens to be the MD of Amazon in the UK, and released a Lush product in that name which they say is “rich, thick and full of it.” The idea being to show “how upsetting it is to have something personal to you, used by someone else.”
Mr North hasn’t been in touch, say Lush.
That Christopher North trademark has made my day !!
“rich, thick and full of it.” – Very good! lol
Haha, ‘Christopher North’ trademark.
Even after the judgement Amazon still point “Lush” to rival products in Amazon search. Google do a better search job here and amazingly even ebay do a better job! Maybe Amazon search is not the bees knees after all?
I don’t know what it looked like on Amazon before, but seems fine to me now.
I searched for Lush and found similar products, none of which claimed to be Lush in any way. What would you expect, an empty page?
“What would you expect, an empty page?”
If it is not Lush yes. That is the judgement.
I don’t think that that is the judgement from what I have read:
Is the basic Amazon search a paid for search or an organic search? If indeed search results are influenced by search fees I’m shocked to learn that it appears that those with the deepest pockets who sell on Amazon can buy search promotion. Even more so in an environment where Amazon are competing for the same sales!