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eBay acquires PhiSix: digital fashion fitting rooms

By Dan Wilson February 24, 2014 - 5:05 pm

eBay has announced that it has acquired PhiSix. The company creates 3D images of you wearing clothes that you want to buy so you can ascertain whether they are a good fit and style. The financial details of the deal have not been disclosed.

Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc. says of the purchase: “PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment. Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”

PhiSix was founded in 2012 by Jonathan Su, a former Intel research scientist who received his PhD in computer science from Stanford University. Su, founder and CEO, has a background in special effects, and has contributed towards the simulation technologies being used today by major Hollywood companies like ILM and DreamWorks to create scenes with life-like behavior and movement. Su and his team of three, including two world-class computer science engineers, will all be joining eBay Inc.’s Innovation and New Ventures team as part of the acquisition and continue working on ways to transform retail.

  • 3 years ago

    This is really huge for online retailing. I am so curious to see how the experience works, regardless it will help take the guessing out of ordering online something that has plagued web stores for years. Thanks for post Dan!