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Meet the man who brought you Burger King ads on eBay

By Dan Wilson November 28, 2013 - 10:31 am

Over the weekend, you might have noticed a great big homepage advertising spot punting out 99p cheeseburgers on eBay.co.uk.

eBay-Burger-King-ad

As the graphic tastefully shows, if you mouse over the small ad at the top it tastefully expands to dominate the screen. Best of all, as I found, this mostly happened when I was trying to log into My eBay.

Now, this ad, as far as we know was not targeted to a Burger loving section of eBay users, it was there for all, all weekend.

So I was fascinated to read this morning in Media Week an interview with the man who brought you the 99p Cheeseburger ad. Meet Phuong Nguyen the head of eBay Advertising. You can read the piece here.

This comment from Nguyen stood out for me:

“Because we may not need the revenues, it means that there’s a real drive for an amazing advertising experience on eBay to make sure advertising is relevant and really adds to the shopping experience.” (Shurely shome mishtake?- Ed.)

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Recent Comments

1 hour ago
Alan Paterson: Yes, but it is a percentage. 99.4% is still OK. Remember they have sold over...
1 hour ago
Alan Paterson: @James above. Complete non-sense. Our business is doing just fine and we follow ebay rules....
1 day ago
northumbrian: if I got then minimum wage for all the hours I spent on the business...
1 day ago
james: “make the UK the... safest place in the world to be online” might need to dispute...
1 day ago
tyler: We use a 3rd party api system (WP Lister) to import orders, from both Amazon...