New eBay Feed comes to the UK (Trial)
Great news for buyers on eBay UK… starting this week aff_link("http://www2.ebay.com/aw/uk/201304221237512.html","eBay UK will be testing The Feed","","UK"); ?> for a selected number of buyers on the UK site.
If you find that the eBay UK home page looks markedly different to normal then you’ll know you’re in the test group. You’ll see a bunch of suggestions with a feed set up by eBay, but as soon as you start picking your own interests, you’ll get your own custom Feed based on the things you like.
I’m a big fan of The Feed and as a frequent eBay buyer am looking to setting it up as soon as I’m in the test group. Let us know what your thoughts are if you’re one of the first to get access.
I sit on the ‘couldn’t be less interested’ side of the fence.
I sit further away, it’s eBay p’ing money up the wall. I think it’s typical waste of money following the fashion of targeted advertising. It’s also using income from small business/private sellers to boost corporate products/sellers.
Currently eBay shows me “people who bought this also bought xxxxx” when I have just bought a unique item (which is most every time). Amazon targeted advertising is just as bad, suggesting I buy another hard drive when I’ve just bought one. Targeted advertising works only in very limited situations such as location based when a restaurant has tables to spare.
I’m quite capable of deciding what to buy and don’t want any organisation filtering my input to what they think I ought to be interested in. But I don’t let advertisers make up my mind for me anyway, too many adverts for a product means they’ve spent too much on marketing and skimped on the product. Adblock and NoScript filter out most of the junk for me online.
Sorry Chris but I won’t be a fan of this at all. I want to do my own searching and browsing, I’ve never clicked an ad (rarely see any) and won’t be starting anytime soon and I certainly won’t be clicking on any ebay suggestions.
I click on listings to see how the competition are doing. That does not mean I am a buyer on ebay of that type of product.
So the feed is going to feed me stuff I am not going to buy. And it is going to feed my stuff to competitors who do the same type of browsing as me.
Good isn’t it?
Unless of course the feed is based purely on buying habits, and not browsing habits, which I doubt very much!
over the past two weeks many uk sellers have complained about a massive drop in sales, potentially due to this tinkering with the site /implementation of Cassini?
It’s been a shocking second half of the month in general and even my Hong Kong supplier says april sales down 40%