John Lewis annual online sales pass the 1bn mark
Sales are up on the John Lewis website. They’ve just surpassed the £1 billion turnover on a rolling 52 week basis. The aim was to hit the number in 2014, but a full year ahead of schedule they’re now one of the biggest high street sellers online.
John Lewis has invested nearly £40m in its new website during the three year project, which is the foundation for future online growth and its customer-focused omnichannel strategy. Their new website features new functionality including an enhanced wish list function, search history, and more inspirational content, with more customer-focused functionality planned for the future.
With mobile now accounting for over 25 per cent of traffic to johnlewis.com, the retailer has also revamped its mobile offer to mirror the creative design of the main site, and plans to launch a new app with details to follow later this year. The John Lewis website stocks over 200,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives
Mark Lewis, who has recently joined the retailer as online director, said: “Passing the £1bn milestone almost an entire year ahead of schedule is a fantastic achievement for us, and a reflection of how central online shopping has become to our customers“.
The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and nine John Lewis at home), johnlewis.com, 255 Waitrose supermarkets, 36 Waitrose convenience stores, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £9.5bn. That means over 10% of their sales are now online.
I love shopping at John Lewis, and also Waitrose. We use Waitrose online delivery, and they never substitute items. Quality and service can never be underestimated. I try to run my business with the same principles, and I think customers respond to this.