eBay Germany airs new TV Advert
eBay have a new TV advert out in Germany under the same tag as last time, “Mein Ein für Alles” which roughly translated means “My one for all” or as the UK tag line would be “My Shopping Universe”.
The new German TV Advert
Rather than focusing on the breadth of products highlighting the fastest growing categories on eBay, this time around the advert has an emphasis on mobile. The ad starts with a lady browsing her smartphone which opens up her shopping universe and at the end the set closes back down into her mobile phone.
The advert emphasises you can gain access to over 50 million products using the eBay Mobile App on your smartphone.
Last time eBay EU made a “My Shopping Universe” TV advert the same screenplay was dubbed in both German and English and shown on UK TV. We don’t know if this advert will also be dubbed for the UK, but it wouldn’t be surprising to see it re-purposed as the production costs are the expensive part.
The making of the new German TV Advert
Just because last time everyone asked what music the ad was set to, this time it’s Gin Wigmore’s Don’t Stop
With report like this
“Shopping on mobile devices set to increase by 53% this year in UK as m-commerce booms globally, finds Centre for Retail Research/Kelkoo study”
Definitely this will bring additional sales to eBay Shops and they done it at strong sales quarter of the year!