5 million social media views in just one day!

By Chris Dawson April 13, 2012 - 5:58 am

We’ve just stumbled across a YouTube video that received over 5 million hits in less then 24 hours. It’s a class lesson in how social media can be used to get your message across and viewed by thousands or even millions of people in a short space of time.

“A Dramatic surprise on a quiet square” was designed to publicise the launch of a new TV channel TNT in Belgium. They placed a big red push button on an average Flemish square of an average Flemish town along with a sign inviting people to “Push to add drama”. Then they waited…

Of course you probably don’t have the budget for a production like this, but it does demonstrate just how powerful social media can be. Quite frankly I don’t need almost 6 million extra people hearing about my business in one day, but if I could get just a 1000th of that I’d be making a pretty profit and doing very nicely.

Thinking on a bigger scale than my own business… could eBay do something like this instead of another TV Advert like the one they released last month?

  • st georges dragon
    5 years ago

    what is the purpose of an ebay ad ?
    every one knows who and where they are ,and what they do .
    social media or any other media being noticed takes time and money ,if your not careful the tail wags the dog

    • st georges dragon
      5 years ago

      though I can see the point in ebay trying to get a share of other advertising budgets

  • Bunchy
    5 years ago

    Yes, ebay should advertise with the same advert content, but instead of the TNT message at the end: “Ebay is hazardous to your health, use with caution”

  • 5 years ago

    They had another 4 million views of the video overnight – now over 10 million views!

    • st georges dragon
      5 years ago

      call me stupid but all that does is remind me of TNT the parcel firm

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