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Social selling grows on eBay classified sites

By Chris Dawson March 20, 2011 - 8:46 pm

According to a “Glocal Trade Study” by eBay, Global Classifieds business is growing faster than ever but there’s still plenty of potential for growth. There were a total of 221 million classifieds adverts posted across eBay’s online classifieds sites in 2010, a 22 per cent increase since 2009.

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In the last 12 months, over a quarter of a billion people globally have engaged in the growing trend of consumer to consumer trading to make some extra money. Whether it be at a car boot sale, or via newspaper advert or an online classified, 20 per cent of this budding business generation have made over £100 in the last 12 months.
 
This social consumer to consumer buying is taking place across the world. In the nine countries of the study, the Netherlands takes first place for the most active social sellers, with 77.8 million adverts posted on the eBay Classifieds Group site Marktplaats.nl in 2010.
 
Not only do the Netherlands have approximately four online classifieds adverts to every person, it has seen an increase of 28 per cent since 2009, and in the last year, one in 10 (10.2%) of those who have sold online in the Netherlands have made over €300.
 
Despite the growing trend of social selling evident from both the internal and external data, there is also a large amount of products that are going to waste, with over 300 million people admitting that they have thrown something away which they could have sold.
 
With the average person throwing away at least 10 products that could have been sold, there is a global potential of 3 billion re-saleable products which are simply being throw away.
 
1,956,751 Brits claim to have made over £300 – bringing in a national income of £587,025,324 making the UK the fifth most productive country in the rankings of eBay classified sites.
 
Over two thirds of those surveyed claim they are more likely to buy and sell goods in 2011 compared to 2010 in order to make extra money. This is especially true in the UK with over three quarters (77%) of Brits saying they will increase consumer to consumer trading and sell products they no longer want.
 
If growth continues, which no doubt the stagnating economy will fuel, then 2011 looks like being a bumper year for Gumtree and the other eBay classified sites.

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