Checkout by Amazon now available for UK websites

By Chris Dawson March 31, 2011 - 8:12 pm

UK webstore owners have a new payment option to offer to their customers. Checkout by Amazon has now launched in the UK. Retailers can sign up to offer shoppers payment with their Amazon log on credentials by signing up at Amazon Payments.

There are very few payment methods I recommend to retailers, PayPal is an obvious choice and it’s essential that all websites accept direct card payments. For those without a merchant account this can also be handled with your PayPal account with PayPal Website Payments Pro.

Many of the alternative solutions have yet to attract widespread adoption from consumers. Even with the resources of Google behind it Google Checkout has yet to become widely used when other choices are offered.

Checkout by Amazon however has the potential to be huge for retailers. With the number of customers already purchasing on Amazon to be able to pay as easily as with a PayPal account is an attractive option. For many customers paying with either PayPal or Amazon adds reassurance that they don’t have to expose their debit or credit card details to a company they may never have heard of before.

There are already a few companies offering Checkout by Amazon including The Watch Hut.

Fees for using Checkout by Amazon are comparable to PayPal with a 20p per transaction charge plus a percentage of the transaction value, starting at 3.4% for up to £1500 processed per month. The fees drop in tranches to 20p plus 1.4% for those processing over £55,000 per month.

Will you consider adding Amazon Payments as an option on your website? What would be your reason for offering (or choosing not to offer) Amazon’s checkout offering to your customers as an addition to the payment options you already provide?

  • 8 years ago

    Immediate reaction is to consider it as being a good thing to offer. Any option/alternative that can make it easier to complete a transaction is a good thing.

    I can recall many occasions when browsing at home where I came across something that I wanted to buy – only to find my wallet/cards were elsewhere and so I abandoned the process ( lazy sod, I hear you say, but hey, that’s what happens ). If I could have used my Amazon login with my saved ship-to-address etc. it would have been so easy to complete the purchase.

    Once integration is understood I will certainly be looking to implement on our and our client webstores.

    • 8 years ago

      The thing that puts me off more than finding my wallet is the horrendous “Verified by Visa” authentication. I can never remember the passwords so always have to reset it so unless I’m absolutely desperate for the product/service I just quit and go buy from someone else…. but if they offered either PayPal or Amazon I’d always choose that above risking the old Verified by.

    • Warren
      8 years ago

      I can never remember mine either. Will Amazon send money to your bank account, the same as Amazon does when you sell on their website? Or do we do it ourselves with a minium amount?

  • Roy
    8 years ago


    I hope you will now showcase anyone that offers amazon payments in the way that you showcase domino’s paypal offering ?

    I sell on ebay and take paypal, but as a consumer I would never buy from ebay or use paypal.
    I buy from amazon, in fact it is my preference, I would trust a site that used amazon payments, I would not trust one that used paypal.

    I don’t think i am the only one.

    I choose to to pay thousands of pounds of personal spend through amazon, if those shops used paypal they would loose the business.

    • 8 years ago

      Can’t promise to showcase them all but if you spot any high profile ones over the next few weeks/months please do let me know 🙂

    • 8 years ago

      I would not trust one that used paypal.
      Are you really saying that a site offering PayPal would make you actively distrust that site?

  • whirly
    8 years ago


    I tend to only carry cash so if buying online I tend to look for sites offering Paypal, but with our own sites 90% use Sagepay and 10% only use Paypal.

    I think we will trial Amazon and see how it goes, I certainly won’t be swapping Amazon for Paypal anytime soon.

    • Me
      8 years ago

      Snap. I have had a similar experience to you in that about 80% use our payment processor – Paypoint – on our site.

      We started off with just Paypal and Google Checkout and Google Checkout accounted for about 10% of sales and less than 5% now.

      I was amazed at how much cheaper the merchant account is: Paypoint charge £10 per month (including telephone payments) and Elavon (the merchant bank) charge 19p per transaction. Yes, that’s right: 19p. I’m glad tend to use direct payments more. Paypal at up to 3.4% plus 20p is hugely expensive on comparison.

      Personally 3D secure ( the Verified by Visa scheme an MasterCard Secure Code puts me off purchasing from websites (for the same reasons others have given) but our customer’s don’t seem bothered.

      I’m a little concerned about the Amazon payment option in that if I saw this option on a website, I’d personally think, “Ooh…. I wonder if I can get this item cheaper on Amazon” and I’d temporarily abandon my shopping cart and go and have a look.

      I have to say that I do think that Paypal on it’s own cheapens a site. There should ideally be a direct card payment option as it gives the impression of a professional business.

    • Me
      8 years ago

      I should add that we signed up to Paypoint when they had a 50% off fees offer on.

  • Dom
    8 years ago

    Anybody know anything about integration with Magento? The only module I can find requires a US Amazon account. I would be tempted to add this and maybe ditch the temperamental Google Checkout.

  • 8 years ago

    Currently accept Sagepay and Paypal and will trial Amazon payments in due course.

  • jack
    8 years ago

    It doesn’t integrate with Cubecart and I have not the time or skill to custom integrate so its not for me.

  • JohnC
    8 years ago

    1)Will Amazon be looking at the sales data with a view to retailing popular items, or will there be a “Chinese Wall” between their payments operations and their selling business?

    2)Will they use the data to enforce their no lower pricing on website than Amazon policy?

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