eBay Adcommerce gets IAB accreditation
Good news for AdCommerce users, eBay are exceptionally good at catching fraudulent clicks so that they only bill you for valid ones. That’s according to ImServices Group who have just accredited eBay’s compliance with the Interactive Advertising Bureau’s (IAB) Click Measurement Guidelines.
eBay join a small group including Google, Microsoft and Yahoo! as one of the first to become IAB accredited. The aim of the program is to to assure advertisers that the clicks they pay for are real.
eBay is dedicated to ensuring that we deliver the highest quality traffic to our advertising partners and that AdCommerce advertisers are not charged for invalid or fraudulent clicks.
Alexis Van De Wyer, Director of Advertising, eBay
Have you been using AdCommerce lately? If so how is it performing for you in terms of numbers of clicks and conversions?
That’s good news but I’m curious what exactly a fraudulent click would look like on eBay seeing how they own the site.
I don’t know how good of a job Google does in general but there have been several cases (about once a quarter) where I’ve used my entire daily budget in less than 6 minutes with all clicks coming from one site and having 100% bounce-rate. In every case it was some page that 0% content and 100% ads and around half the clicks didn’t even reach my server. Every time I’ve been told those were valid clicks and that Google has measures that stops all click-fraud.
And this has happened before and after Google was accredited.
Still using it, 1 month later. Spent a whopping £15.32. Several key products are getting a CTR above 2.5%. Don’t have a clue about fraudulent clicks, but overall it seems to be much better than when it was first announced.
At the end of the day when adcomm was launched I didn’t know about TRS and was very much against paying the buggers twice, now I use it to put ads on trs results pages for stock they don’t have. Swings and roundabouts.