Tag: AOL

eBay partner with AOL BrandBuilder’s new Advert Formats

ebay-and-brandbuilder-by-aol

AOL have launched BrandBuilder by AOL, a new ad creative framework which will bring a less intrusive way to build brand awareness and drive sales. eBay was one of the first to join the program last summer and helped influence AOL’s Player Up experience. Player Up, unlike traditional video pre-roll ads prior to content (think […]

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Yahoo! may merge with AOL

There were two merger stories in the last week, the first was Microsofts univited bid to buy Yahoo! which is looking increasingly unlikely to happen, with a rejection expected later today. The second was an extremely speculative guess that eBay might buy AOL. Today The Times reports that Yahoo! are reopening talks to merge with […]

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eBay buying AOL?

eBay may be a potential bidder for Time Warner’s AOL, reports the San Jose Mercury. Frankly this reminds me of the time a journalist commented to me that “if we put ‘eBay’ in the headline, we get ten times the readers”: “may be potential bidders” doesn’t sound like anything more than speculation, and now would […]

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