eBay Advertising announce deal with Octopus Travel

January 20, 2010

eBay have struck a partnership with Octopus Travel to offer over 50,000 hotel room listings on eBay. The offers will range from independent hotels to global chains and will include auctions from £0.99, fixed price deals, hotel upgrades and special… Read more

Written by Chris Dawson · Filed Under News | 10 Comments 

Off site ads appearing on view item pages

November 29, 2009

Off site adverts are back on the view item pages, thankfully only at the bottom well below the item description instead of at the top of the page. It’s something that’s bound to hit a raw spot with sellers though – the page they they have “paid… Read more

Written by Chris Dawson · Filed Under Site Changes, eBay.co.uk | 14 Comments 

Sponsor a football match and advertise on Sky TV

September 9, 2009

A unique auction on eBay is offering the chance to get your brand on nationwide TV on Sky Sports. Up for grabs is at Home Park on Sunday 27th September. For your money you’ll not only get six perimeter advertising boards, but also the match… Read more

Written by Chris Dawson · Filed Under News | 5 Comments 

Gumtree sold my car in under 3 hours

February 8, 2009

I guess I shouldn’t be surprised at the speed of the Internet, but it constantly amazes me. Today I listed my car on Gumtree and it was sold, paid for and driven away in a touch under three hours from start to finish. In fact it was so quick I… Read more

Written by Chris Dawson · Filed Under News | 7 Comments 

eBay joins European Interactive Advertising Association

January 14, 2009

Six months ago eBay launched an international business division to sell targeted campaigns across eBay’s collection of international sites, based in London. The division is headed by Christian Kunz who said that eBay’s “unrivalled product… Read more

Written by Chris Dawson · Filed Under News | 1 Comment 

PayPal advertise on ATM cash points

November 7, 2008

PayPal have started to advertise on cash machines across the country. As I was about to withdraw some cash the on screen advert caught my eye and sure enough it’s PayPal with the message “Get the speed and convenience of a cash point…….. Read more

Written by Chris Dawson · Filed Under Paypal | 5 Comments 

Off site ads on your eBay listings

October 25, 2008

eBay have been increasing the number of off site ads, which is no real surprise as their 2008 Q3 investor earnings call revealed revenues from text and graphical adverts on eBay are up 127% from the same period last year. There are ads everywhere… Read more

Written by Chris Dawson · Filed Under Featured, Site Changes, eBay.co.uk | 33 Comments 

eBay Partner centre for deals and offers

August 5, 2008

eBay have launched their new which promises to bring “great deals and offers from trusted partners” to eBay users. Currently it’s little more than a collection of eBay’s biggest advertisers and you’ve probably seen all of the “offers” in the… Read more

Written by Chris Dawson · Filed Under News | 3 Comments 

eBay increase online ad spend 400%

March 26, 2008

According to latest Nielson figures, eBay increased their online advertising spend 397% in 2007 spending almost £20m. This has makes them one of the biggest online spenders, second only to Personal Loan Express who spent £28m. eBay’s online… Read more

Written by Chris Dawson · Filed Under News | 4 Comments 

Dell laptop offsite ad – cheaper than eBay

January 23, 2008

I’m liking this advert better than the previous McDonalds advert that appeared in My eBay. It’s something that’ll appeal to a lot of sellers but I don’t sell laptops and I’m not so sure eBay laptop sellers will appreciate this one. I’ve already… Read more

Written by Chris Dawson · Filed Under Featured | 3 Comments 

McDonalds: I’m (not) lovin’ it

January 17, 2008

I don’t like adverts, I don’t like McDonalds food that much either. I’m certainly not lovin’ it. Why oh why do eBay find it incumbent upon themselves to carry on inflicting these adverts on us? It’s not like McDonalds is even a product which is… Read more

Written by Chris Dawson · Filed Under Featured | 10 Comments 

eBay stole 15 seconds of my life

January 10, 2008

I wasn’t a keen advocate of adverts in My eBay when they first appeared. Now I’m even less enamoured by them. The drop downs in My eBay don’t load until after the advert has loaded, and they’re the last part of the page to load. Now a missing… Read more

Written by Chris Dawson · Filed Under Featured | 9 Comments 

Sponsored links downgraded, SIF upgraded

January 4, 2008

In welcome news to sellers eBay have posted on the community forums that sponsored links will be moved below all eBay listings in the future. In November eBay confirmed that sponsored links were here to stay but the placement was still under… Read more

Written by Chris Dawson · Filed Under Uncategorized | 3 Comments 

Sister wrapped

December 27, 2007

I guess the papers are short of stories in the week between Christmas and New Year, because the “unwanted Christmas presents sold on eBay” story has been everywhere. “Auction off your dud presents” advises the Telegraph, before rehashing Dan… Read more

Written by Sue Bailey · Filed Under Uncategorized | 4 Comments 

Ask Dan : eBay or Adwords?

December 9, 2007

Question from Sue: Given that eBay are now displaying third party ads above shop results and “next page” links in search results, what percentage of my eBay budget should I be switching into Adwords? Dan says: Of all the changes we’ve seen on… Read more

Written by Dan Wilson · Filed Under Uncategorized | 4 Comments 

Now they’re putting ads on listings!

November 23, 2007

The more cynical amongst us have been expecting this for a while, but now it’s here: eBay are putting ads on listings. Under a section entitled “Helpful information” and then “eBay recommended services”, an animated banner pushing PayPal has… Read more

Written by Sue Bailey · Filed Under Uncategorized | 9 Comments 

eBay fresh on 3

November 19, 2007

There’s a bonus appearance for eBay in this Christmas’s commercial breaks, as the site features in phone network 3’s new ad. Best known at the moment as the provider of the lovely Skypephone, 3 have their mobile eBayer followed by a string of… Read more

Written by Sue Bailey · Filed Under Uncategorized | 12 Comments 

Are off-site ads really worth their price?

November 17, 2007

Picture the Scene: I arrive at my local market on a crisp Monday morning to purchase my fruit and veg and as I slowly wander around I start to notice something strange. Above each stall is a large BIG BOLD advert, which I have to read twice as… Read more

Written by Mark Timberlake · Filed Under Uncategorized | 17 Comments 

eBay encourage searching on listings

November 17, 2007

There’s something appearing at the bottom of eBay listings which is rather strange. It’s a box encouraging buyers to search for items on auctions or buy it now that accept PayPal. Whilst I have nothing against encouraging buyers to search for… Read more

Written by Chris Dawson · Filed Under Uncategorized | 1 Comment 

Love from you from eBay

November 16, 2007

Following on from the latest eBay adverts and the Love from you from eBay tag line comes the eBay.co.uk Christmas page. It encourages you to think about the things the special person in your life likes, and then enter them into the eBay search… Read more

Written by Chris Dawson · Filed Under Uncategorized | Comments Off 

Get a hit on eBay

November 14, 2007

click for bigger version You can buy practically anything on eBay, including, it seems, cannabis seeds. The only “weed seeds” available on eBay itself are the kind that tortoises like to eat, so eBay have helpfully improved the buyer experience by… Read more

Written by Sue Bailey · Filed Under Uncategorized | 1 Comment 

eBay coming clean about third-party ads?

November 13, 2007

eBay have finally made a statement about the proliferation of off-site ads currently appearing on eBay UK. It was posted on the UK Powerseller Board last night, and is as follows: What is happening with sponsored links on eBay.co.uk? Since the… Read more

Written by Sue Bailey · Filed Under Uncategorized | 5 Comments 

Christmas ad campaign begins

November 12, 2007

If you haven’t seen it yet, here’s the first in this year’s series of Christmas adverts for eBay. I’m happy to say that the word “cheap” isn’t mentioned at all: the emphasis is strongly on the idea that you can just whatever your loved one wants on… Read more

Written by Sue Bailey · Filed Under Uncategorized | 1 Comment 

Would you buy adverts on eBay?

November 12, 2007

An interesting twist has come to light regarding the adverts eBay are testing on the site in search results. eBay are consulting website owners to gauge their interest in paying for the adverts and gathering information on the likely take up rate… Read more

Written by Chris Dawson · Filed Under Uncategorized | 9 Comments 

Be a TV star with the eBay Logo People

November 8, 2007

If you thought the eBay.co.uk television adverts with the logo people were cool, how much better would it be for you to star alongside them? That’s whats on offer from eBay this Autumn, the chance to be made into a logo person and star in an eBay TV… Read more

Written by Chris Dawson · Filed Under Uncategorized | 3 Comments