eBay deleted blog post said Best Match shows different results to different people
There’s nothing that gets my interest quite as much as censored content, so when I saw that eBay had published a post “Updates and Improvements: How They Benefit eBay Buyers and Sellers” and subsequently appear to have deleted it I had to take another look.
The post was published on eBay Inc and was ostensibly an interview with a clothing seller telling how the latest eBay updates had assisted her business.
There were a number of reasons given, but the most interesting was “The AI technology eBay rolled out ends up as less clicks or less ‘buying friction’ for the shopper. If a buyer normally buys $5 paint brushes, for example, the AI is not going to show them $150 brushes. It shows you the one you’re more likely to purchase and doesn’t waste your time”.
This appears to confirm what a lot of sellers have suspected in the past, that Best Match shows different things to different people.
In all honesty no one should be that surprised if Best Match is tailored to the buyer, after all the whole point of a sophisticated merchandising solution is that it attempts to put the product in front of me that I want to buy right now, and that’s probably a different product to what you’re interested in.
There were a ton of useful tips on the deleted blog post which were mainly innocuous and wouldn’t upset anyone, things like listing tips and use of traffic and trending information from eBay’s actionable insight reports. The big takeaway however was Best Match showing different products to different buyers.
Are you happy that your products may not be shown to certain buyers because eBay deems them unlikely to purchase, or are you of the view that doesn’t matter as it also means your products will be shown to other buyers who’s history with eBay suggests that they are very likely to make a purchase?