Retailers risk £1bn sales with early Christmas cut off

ParcelHero has reported that retailers could be losing out on as much as a £1bn on sales by shutting off standard deliveries too early. Some standard delivery cut-offs are as early as the 18th December. A week before the big day.

And they’ve put together a useful online tool that displays the last order and delivery dates for major online retailers.

ParcelHero’s Head of Consumer Research, David Jinks say: “Our ever-popular Christmas shopping online tool gives all the nation’s favourite stores’ final Christmas order dates; and our research this year revealed a huge difference in standard final order dates between stores. Last year a breath-taking £1bn was spent online in the final six days immediately before Christmas. Those retailers who are miserly or overcautious with their final standard delivery order dates are missing out on at least five further days of lucrative extra sales.

“By calling time on standard delivery options as early as 18th December, stores such as House of Fraser are losing out to rivals who are keeping their standard deliveries running as late as 22nd, such as ASOS and Net-a-Porter.”