Lack of delivery options will lose you sales this Christmas

Just as Royal Mail announce extended opening times to enable consumers to collect their parcels in the run up to Christmas, Shutl reveal that 95% of consumers would potentially consider going to another retailer if a site couldn’t offer delivery that suited their needs. Two out of five shoppers said they’d ‘definitely’ shop elsewhere if the last mile delivery wasn’t right for them.

The findings come at a time when stakes couldn’t be higher. The survey, carried out by survey consultants Censuswide, also shows that ecommerce momentum is continuing to grow at pace with over half consumers expecting to shop online more this Christmas compared to 2015. This is a substantial increase on last year’s figure when only 30% of shoppers expected to increase their level of online festive shopping from the previous year.

The pressure on retailers is increased further with more than 42% of shoppers having higher online delivery expectations than in 2015.

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What this means for you is that now, more than ever before, you need to offer alternative delivery options not only on your website but also on marketplaces. If you sell on Amazon using FBA then your job is easy, Amazon offer so many options that there’s bound to be a convenient option.

If you self fulfil your Amazon orders it’s not quite as easy. Amazon don’t make it simple for you to define delivery options let alone specify fast delivery.

On eBay you can enter as many options as you like, but rather than using the “Other Courier” option you should specify the carrier you’re going to use. DPD might be great in your area and Yodel a disaster, but Yodel may well be my favourite so tell me who my parcel will arrive with.

Don’t forget to ensure you offer Click & Collect at Argos on eBay and give a choice of express and standard services for people to choose from. You may think your products never need an urgent delivery, but if my only day off is Wednesday I might choose a 24 hour service on a Tuesday just so that I’m at home and avoid a 50 mile round trip to a courier depot to collect my parcel.

Shutl are of course owned by eBay and are building the new eBay shipping experience which we are looking forward to seeing in 2017.