Notonthehighstreet Christmas 2016 TV Advert brings the magic of gifting to its customers by giving them a sneak preview of its highly anticipated Christmas advert – ‘Magic is Real’ – ahead of the official TV launch on Sunday the 6th of November 2016.

The first marketplace to release a Christmas TV advert in 2016, notonthehighstreet’s ad campaign aims to inspire more thoughtful gifting. By placing notonthehighstreet’s small creative business Partners at the heart of the campaign viewers will be encouraged to believe in the magic of giving a carefully chosen gift which is beautifully made and really means something.

The advert’s first broadcast will feature a 60 second clip during ITV’s drama Tutankhamun on Sunday the 6th of November. Following the premiere spot, TV ads will continue to run throughout November and December and will be appearing during XFactor on the 12th of November. The advert will also be supported by a cross-media campaign including radio.

We’re excited to be launching our Christmas campaign and telling the story of the people who really do make Christmas magical – our 5,000 small creative business Partners. We hope it will inspire the public to get into the spirit of Christmas and to believe in the magic of thoughtful gifting. And as a wise elf once told us, ‘There is no perfect gift. Only a gift perfect for someone’,” says Hannah Webley-Smith, Customer Director,

In line with the TV campaign, will also be launching a range of innovative Elf initiatives to bring the magic of gifting to life. The first is, Elf Help – a unique gift service which will sit in Facebook Messenger and enable customers to find inspiration and bespoke, thoughtful gifts this Christmas – and all with the simple use of one magical hashtag #ElfHelp. And the second (to top it off), is a bespoke ‘Elf Collection’ featuring 25 unique products, created in collaboration with Partners and available to purchase from today.