50% of Brits rank Free Shipping as “most important” buying consideration

MetaPack have launched their 2016 State of eCommerce Delivery Consumer Research Report today and it makes for some interesting reading.

With an eye on the UK (although the report has a broader international focus) they found:

– 50% of UK respondents ranked free delivery as the most important consideration for the majority of their purchases, amongst the highest of the countries surveyed.
– In the UK 72% will purchase more products or items to take advantage of minimum spend ‘free delivery’ option.
– UK shoppers were amongst the most likely (68%) to shop with a retailer again following a positive delivery experience.
– 39% of UK shoppers, higher than any other country, reported a negative delivery experience with a brand or manufacturer’s website because it was too expensive.

Kees de Vos of MetaPack says: “This year’s research results underline the increasingly vital role of delivery as part of an eCommerce strategy. With consumers’ appetite for perfection continuing to rise, they now view delivery as a core component of an online merchant’s shopping proposition – for them, delivery is a lasting ‘moment of truth’ that ultimately characterises their end-to-end online shopping experience and underpins their purchasing decisions and loyalty.”

You can download the full report here.