Feedvisor comment on changes to Amazon’s review policies

Feedvisor has welcomed the changes to Amazon’s review policies that we reported yesterday. Amazon has been cracking down on “incentivised reviews” this year and the policy shifts are going to mean some merchants, especially private label sellers, will need to make a change of tack.

We wrote about the most recent changes here.

Ohad Hagai, VP of Marketing at Feedvisor, says: “Amazon promises a best-in-class customer experience, and the product reviews feature is a key component of that. Since product reviews have a major impact on the customer buying decision, Amazon is doing everything it can to ensure that buyers are receiving products true to what they are expecting.

Amazon’s ban on ‘incentivized reviews’ is a game changer for private label sellers who are usually the ones aiming to build product awareness and sales volume through such measures. Sellers will now have to shift marketing budget toward other marketing channels such as product listing ads and social media to create awareness of their new private label products.”