Amazon reduce the time for A-to Z claims from 7 to 3 days

Amazon is putting the cosh onto sellers confronted with and A-to-z Guarantee claim. Ongoing you’ll have to deal with claims in 3 days rather than 7.

According to an email from an Amazon seller of our acquaintance, Amazon says: “Beginning November 14, the response time to an A-to-z Guarantee claim notification will decrease from 7 calendar days to 3 calendar days. This means that you will have 3 days to respond to Amazon via Seller Central to any claim filed against you by the buyer. Failure to respond to a claim in this timeframe will result in the claim being decided in favor of the buyer. Responding directly to the buyer or calling Seller Support does not qualify as an official response to the claim.”

How will this impact you?