Unwrapping Christmas 2016 webinar with ChannelAdvisor [video]

Find below the video of our most recent Tamebay Webinar. It’s like TamebayTV Catch-up.

Last week we held a webinar with ChannelAdvisor called: Unwrapping Christmas 2016: an Ecommerce Guide. The video comprises of audio and the webinar’s slides.

I sat down with Mike Shapaker, MD of ChannelAdvisor’s EMEA business. Mike’s an ecommerce veteran and has been with ChannelAdvisor for over a decade, working with a plethora of ecommerce multi-channel sellers. And that gives him a broad perspective of what important as we head up to Christmas 2016.

There’s plenty of here to digest that you’ll find of interest. We consider various aspects of Christmas 2015 and boil down some numbers to see what they might suggest for this Christmas. Look at all the “big days” (Black Friday, Cyber Monday, Singles’ Day) and consider some strategies that you can put into practice right away to maximises sales and profits.

We hope you find it useful.