Sainsbury’s to launch 1 hour grocery delivery this week

screen-shot-2016-09-27-at-13-38-35Sainsbury’s is joining in the grocery delivery “arms race” with its app Chop Chop and the promise of delivery by bicycle within the hour.

Currently it’s limited to parts of south and west London and has been tested up to now in Wandsworth. You can order your groceries via the app and pay online and get them delivered by bike, Deliveroo style, within the hour. A delivery costs £4.99 and you can order up to 20 items at a time.

It’s the first time a UK supermarket has offered such a speedy service and it takes it right on to Amazon’s lawn with Amazon Fresh being available to Amazon Prime Now users already in parts of London, Birmingham and Manchester.

And it’s something that it seems plausible that affluent, time-poor, urban shoppers might use especially if they’ve got nothing in the fridge to cook or need some emergency supplies.