Pan-European FBA to help sellers boost sales during the Christmas period
The Christmas period is around the corner and Amazon are reminding merchants that they can help them boost sales to customers in UK and across Europe with Fulfilment by Amazon (FBA).
On average, 7 of the top 10 most successful UK Amazon sellers in any given product category are currently using FBA, and it’s clear why: FBA not only reduces the load on their warehouse operations, but it also makes it more likely they’ll win the Amazon Buy Box and get their products in front of buyers. In addition, FBA products are Prime eligible, so they reach millions of Amazon’s most loyal customers.
This year, the new Pan-European FBA programme promises to deliver an even better Christmas to sellers and to customers in Amazon’s European marketplaces. This new service helps sellers of any size export to millions of Amazon customers across the EU more efficiently than ever before.
Pan-European FBA enables sellers to deliver their inventory to a local fulfilment centre for Amazon to take care of the logistics; automatically shipping sellers’ products across its European Fulfilment Network according to the anticipated local customer demand. Amazon will then pick, pack and ship orders to customers from the closest fulfilment centre where the product is available, as well as handling all customer service inquiries for the seller.