Amazon.com updates shopper review policy

bqool Amazon Product ReviewsAmazon in the US has updated its policy for buyers who leave a review, according to SellerLabs. The changes will likely impact services that can help merchants get favourable reviews in exchange for free products.

You can find the new policy here.

The old version of the policy read:

“Who may write a review?
To write a Customer Review, you must have used your account to purchase any item or service on Amazon (free digital content doesn’t qualify toward this requirement). We do not permit reviews of the same product from customers in the same household.”

The new policy says:

“Who may write a review?
To post a review, customers must spend at least $5.00 using a valid credit or debit card. Prime subscriptions and promotional discounts don’t qualify towards the $5.00 minimum. Customers in the same household cannot submit a review for the same product.”

The changes mean that reviewers not only can’t get freebies to review but gift cards can’t be used (provided by vendors) to acquire the goods under review either. It’s clear Amazon wants real reviews from real customers. Probably no bad thing.

But it could be a pain for merchants who need good reviews, especially if they’re selling Private Label items, and gaining them organically is slow and tricky.