eBay UK launches plus size fashion hub
eBay has launched a plus size fashion hub for womenswear. Billed as Curve Fashion it show cases clothes in sizes 18 to 36. You can view it here.
The hub includes items from Very, Boohoo, Littlewoods, Figleaves and other brands. Apparently the dedicated plus-size hub was created in response to consumer demand. According to eBay, last month alone 180,000 plus-size womenswear items were sold per week.
To accompany the selection of goods there are also shopping and style guides as well as curated “collections” to tempt you in. You can also use the Shop the Look feature to find items to buy. All in all it’s quite neat.
This is another examples of eBay’s direction. By creating specific hubs for high demand products they can hopefully tempt in more buyers to buy more. Curated content and buying guides help with SEO and also engage shoppers in a creative way. Expect to see more eBay developments along these lines.