eBay recruit new Vice President for B2C sellers

eBay have announced a new Vice President of Business-to-Consumer (B2C) Selling and global initiative owner for eBay’s seller experience.

Bob KupbensBob Kupbens, previously Vice President of Online Retail at Apple, joins eBay to drive efforts to scale sellers’ businesses, optimize eBay’s B2C platform for merchant success, and help to acquire new sellers.

Hal Lawton, SVP of eBay North America, welcomed Bob saying “We are pleased to welcome Bob to the eBay family. We are focused on providing the most powerful selling platform and Bob’s customer-centric leadership will help us deliver the best possible experiences for our sellers and empower them in growing their businesses”.

In the US there’s no clear distinction between a consumer seller and a business seller. That’s not the case in the EU where professional sellers are registered on eBay as businesses. That should make Bob’s job somewhat easier in the UK and Europe as he’ll easily be able to identify the sellers he’s going to be working with.

We’re certain that you too will be pleased to know that there’s a cheer leader at eBay for B2C sellers as that most likely includes you. If there is one piece of advice you could give Bob in his new role, what would it be?