The future of ecommerce and why structured data is key

David Smith, Head of Digital at GS1, joined Tamebay in a webinar earlier in July and we took look at how ecommerce has developed over the past 20 years, how this will shape ecommerce in the future, and how to adapt your business to take full advantage of the next phase of the Internet.

We looked at:

  • Brief history of the Internet
  • The mobile age and how to ensure you win
  • What technology is about to take over from mobile
  • Why structured data and product identifiers are key
  • What to expect over the next few years and how to set your business up to succeed

The replay is now available to watch on YouTube