Is Amazon struggling to fulfil Prime Day 2016 orders?

Prime Day 2016Amazon enjoyed huge sales on Tuesday last as part of their Amazon Prime Day 2. Indeed, Amazon claimed it was their biggest day ever, outselling even Black Friday last year. For ref: Amazon Prime day was Tuesday July 12th 2016.

But there seems to be concern that Amazon hasn’t been able to keep up with demand. Such is the surge of orders, it is hardly surprising that they might be struggling.

As Tamebay commenter Luke said on Friday afternoon: “I ordered on Prime Day and my order still hasn’t arrived – I emailed them 24 hours ago and they still haven’t got back to me.”

And then I reflected on my own Amazon Prime purchases made on Tuesday. I haven’t received a Prime Day purchase either. They emailed me on Friday morning to say it would arrive on Friday. It was a direct purchase from Amazon and was to be delivered by Amazon Fulfilment. By midnight Friday it still hasn’t arrived. This would suggest that the Amazon Fulfilment infrastructure is wobbling under the stress of Prime Day demand.

Usually Amazon is very successful in meeting its delivery promises. But they may have been surprised by the surge in orders from Prime Day 2016.

Have you experienced similar delivery problems when receiving your Prime Day purchases?