Rakuten to close in Spain and Austria as well as UK

As we reported earlier this afternoon. Rakuten will be closing its operations in the UK from August. But it looks like there will be a greater reduction of service in Europe with the closure of Rakuten marketplaces in Spain and Austria too. Austrian users will be able to use the German site.

In a press release Rakuten says that they will be refocussing energy on the operations in France and Germany and note they will continue to innovate: “Rakuten will continue to evolve the ecommerce business model in countries across Europe, including initiatives such as the launch of a new Price Club to enhance membership loyalty in France and Rakuten Pro in Germany, a low-commission model for merchants aimed at enhancing service quality. Rakuten will also continue to grow its presence in Europe across its diverse business portfolio, from e-commerce to digital content businesses such as Wuaki and Kobo, to the Viber messaging platform and the adtech business Rakuten Marketing.”