API management and reporting for Amazon Sponsored Products

“Amazon Sponsored Products“, somewhat reminiscent of Google Adwords, they are a way to promote the products you sell on Amazon.co.uk with keyword targeted ads. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks on your ad, at which point the shopper is taken to the detail page where your offer is listed.

Amazon have announced that you can now manage your Sponsored Products campaigns and reporting through an API.

The Advertising API (Beta) enables developers to build custom applications to manage Amazon Sponsored Products operations. The API supports campaign creation, campaign optimisation and performance reporting.

If you are using a third-party service provider for inventory management, order management, or other Selling on Amazon operations, then contact your service provider to learn if their solution supports Sponsored Products.

Developers that are interested in integrating the API should contact Amazon at Advertising-API-EU@amazon.com.