Royal Mail launches Mailshotmaker marketing tool for SMEs

Royal Mail has launched Mailshotmaker.com. It’s an online tool for small businesses to create their own professional, cost-effective mailshots.

You can use MailshotMaker.com to design and send mailshots to consumers from as little as 49p per mailing (including postage). There is no minimum volume or contract required.

The features include:

– Multiple formats – A5 postcard, A4 letter and sealed-mailer
– Design templates and creative themes to suit different business needs
– An image library of over 100 pictures and graphics

Jonathan Harman of Royal Mail says: “We wanted to break down misconceptions that mailshots can be old-fashioned, complicated or expensive. That is simply not the case. Mailshots can bring businesses to life in an engaging, impactful way. MailshotMaker is made for business people, be they the company owner or a marketing executive, who want a simple, fast and affordable solution to drive a positive response among consumers. It is designed to help businesses bring more customers through the door and ultimately generate more sales.”