Paul Todd SVP eBay’s thoughts on sustainability
Paul Todd is Senior Vice President of eBay, responsible for eBay’s business and operations across the whole of the EMEA region. His aim is to help small businesses unlock global opportunities and drive growth.
He’s just published an article on “How Business and Technology Are Making Sustainability Mainstream“.
There are very few people who would argue against being “green” but it means very different things to different people. Some will simply think dropping their daily paper into the recycling along with a coke can and milk carton is being green, whilst others will think about the life cycle of every single item they purchase and consider if it’s really necessary and how they’ll dispose of it at the end of it’s life.
Paul discusses how a massive 64% of people ‘care’ about green issues, but not enough for sustainability to be the sole driver behind their purchasing decisions. He says that “Sustainability is driven forward by giving both these groups the means and incentives to buy and sell.“.
That’s where some interesting partnerships come into play, a couple of which have been running for a year or so on eBay.
IN 2013, Patagonia were the first to set up a multi-seller branded shop under a Common Threads Partnership program. It enables sellers of used Patagonia outdoor clothing to resell their items which will appear in the branded shop front. Similarly Vaude have a re-commerce shop for used outdoor clothing and equipment in Germany.
Marketplaces, both eBay and others that support the sales of used items, have possibly done more to drive reuse of products than any other initiative. Largely, especially for the 64% who care but not enough to change their lifestyle, the financial rewards of turning their unwanted possessions into cash is all the driver they need to be more green.
Paul concludes that “Sustainability is here to stay, but not purely for sustainability’s sake. It is also driven by consumer desires for experiences and value, and enabled by technology-led innovations“.
You can read the full article on LinkedIN.