When sourcing stock do you choose eBay favoured brands?
It’s easy to think that you’ve found a great source of new stock, but did you know that one brand might perform significantly better on eBay than another?
In every category eBay has brands which are favoured more highly than others and it’s all down to those pesky Product Identifiers and Item Specifics.
Take Womens Accessories for example, there are currently just under 2 million listings (1,907,961 to be precise). From these listings if you check the brand you’ll discover that over half (1,137,338) have the Brand set as “unspecified”.
Most listings in this category (it should soon be all) will have the Brand specified, it’s a category where the Brand is a mandatory Product Identifier, so why are so many listed as unspecified?
The Brands aren’t unspecified, they’re just not the most popular brands and so eBay don’t have an option to narrow search and call them unspecified.
What this means to you is that if you have a choice of stock to source, it’s always worth checking which brands eBay favour more highly. If a buyer narrows their search by Brand you’ll find that Quiksilver (47 items), Reebok (20 items), Vogue (28 items) and Yves Saint Laurent (49 items) are all more popular than Longchamps (which if you search for the brand in the title you’ll find 68 items listing but is included as “Unspecified”).
Of course stocking a brand that eBay classifies as unspecified won’t stop your item selling. What will will do is simply not be presented to brand conscious buyers who might be happy to buy a Longchamps accessory but who instead choose an item from Vogue as that’s an option available as a tick box.
Do you think having your products brand lumped in the “unspecified” bucket could hurt your sales, or would you prefer a brand eBay favours more highly?