eBay UK revive Reviews after a decade
eBay UK are to revive Product Reviews, look out for a post on the announcement board any day now.
We reported last year that eBay Reviews were coming back as a test on eBay.com. You should see them reappear as a permanent feature on eBay UK this week.
Product Reviews were scrapped on eBay something like a decade ago (eBay Guides remained), but now they’re back in fashion as search engines like Google love UGC (user generated content). Of late eBay have suffered some well publicised Google penalties and eBay Reveiws are one of the tools eBay intend to fight back with.
Reviews will be product specific (not seller specific). This is yet another reason why you should be viewing eBay’s mandatory Product Identifiers as critical to your future success on eBay. Product Identifiers are just about the only way that eBay can compare your product to mine and be 100% certain that they are identical. Without being able to be sure that two products are the same, reviews just won’t work.
Anyone will be able to review products, and eBay will drive buyers to leave reviews via email marketing once everything is up and running smoothly. eBay users will also be able to leave reviews from the view item page.
eBay’s old Review and Guides pages are still active (I’m amazed that having written six guides about a decade ago, I’m still ranked as eBay’s 129th overall reviewer). Many other eBay users also created product reviews before they were killed off, but now all archived reviews will be rolled over and merged into the new Review platform.
There is an appeals process if you feel a review on a product you sell is unfair. Reviews should be about the product and not the seller and if you report a review eBay expect to moderate it and make a decision as to whether the review stands or is deleted within 24 hours.
Of course you can and should encourage buyers to leave reviews of your products especially if they’re unique to you as the manufacturer. The good news is that eBay will be encouraging buyers to leave reviews of generic products and if you’re listing with the same product identifiers then you should benefit as well.