BorderGuru becomes Alibaba’s import partner

BorderGuruBorderGuru, Hermes newest subsidary, has become the official contractual partner of China’s Alibaba Group.

On behalf of Cainiao, the logistics provider of the ALibaba, BorderGuru is managing the whole logistics cross border shipping process for European clients looking to sell on TMall.

TMall caters for Chinese consumers who want to purchase original goods from Europe, the US and around the world. Currently about 5,400 brands from 53 countries are available on the site.

As part of the collaboration with Cainiao, BorderGuru provides the IT – assisted management of the whole logistics chain between Europe and China – from the pick up at the retailer’s warehouse in Europe through to the transfer to the ‘last mile’ in China.

Retailers from a variety of sectors are already using BorderGuru services and operate on TMall. Alongside this collaboration with Cainiao, BorderGuru offers further opportunities to tap the Chinese market. Retailers looking to expand globally can also sell to Chinese customers directly from their local webshop and have them delivered through BorderGuru.